🌿 GYN
"The Natural Hit" – A Plant-Based, Nicotine-Free Alternative for Focus, Calm, and Energy
Dual-path product strategy: Zyn replacement meets wellness supplement
**This site is complete confidential and Trademark Pending**
GYN
The Plant-Based Oral Pouch for Clarity, Energy & Calm
  • A functional, nicotine-free alternative to Zyn
  • Clean, fast-acting ingredients in a dissolvable pouch
  • Targeting the wellness, productivity, and tobacco/nicotine-alternative markets
Tagline: "The Natural Hit"
**This site is complete confidential and Trademark Pending**
THE PROBLEM
Caffeine and Nicotine Are No Longer Sustainable Solutions
🚬
Zyn and other nicotine pouches have exploded in popularity—but users want off.
☕
Coffee and energy drinks cause jitters, crashes, and gut issues.
🧠
Consumers are seeking cleaner, more mindful ways to stay alert, focused, or calm—without addiction.

The Opportunity: A functional, satisfying alternative that's plant-based, effective, and habit-forming in the right way.
**This site is complete confidential and Trademark Pending**
THE SOLUTION – GYN
Gyn: A dissolvable, discreet pouch delivering fast-acting clarity, calm, or energy
No nicotine, no sugar, no caffeine
Built on ginger, supported by adaptogens, nootropics, and botanicals
Pouch format mimics Zyn's ease and satisfaction — but with health-forward effects
Can be used:
  • As a nicotine off-ramp
  • As a daily performance supplement
**This site is complete confidential and Trademark Pending**
PRODUCT LINEUP (NON-CBD)
Flagship All-Natural SKUs – No CBD, No Stimulants
1
Clean-label, organic-forward formulation
2
Option Dissolvable Pouch Product
**This site is complete confidential and Trademark Pending**
CBD LINE EXTENSION (PHASE 2)
CBD Functional Blends for Targeted Wellness Use Cases
Positioned for functional wellness, not recreation
Will require COAs, FDA-compliant supplement labeling, and state-by-state CBD packaging review
**This site is complete confidential and Trademark Pending**
WHO WE SERVE
Two Primary Audiences – One Common Desire: Feel Better, Naturally
1. Tobacco/Nicotine Quitters & Oral Fixation Users
  • Seeking a nicotine-free replacement
  • Love the ritual and satisfaction of a pouch
  • Want to reduce addiction, not replace it with another stimulant
2. Wellness-Driven Consumers
  • Biohackers, creatives, sober-curious, athletes
  • Interested in mindfulness, plant-based alternatives, natural focus
  • Shopping at Erewhon, Whole Foods, Thrive Market

→ Gyn bridges both, delivering ritual + results
**This site is complete confidential and Trademark Pending**
WHY NOW
🧠
Mental clarity + emotional balance are top consumer priorities post-COVID
🔄
Growing wave of users quitting nicotine, seeking clean substitutes
💊
Functional supplement market projected to reach $275B by 2030
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Traditional caffeine sources (coffee, energy drinks) losing favor due to health drawbacks
📉
Consumers are overstimulated and undernourished — Gyn fills that gap
**This site is complete confidential and Trademark Pending**
BRAND STRATEGY – DUAL PATH TO MARKET
1. Zyn Replacement
  • Sold in convenience, vape, smoke, and sports retail
  • Targeted messaging: "Quit nicotine, keep the habit"
  • Compact tins, simple visual identity, discreet rituals
2. Wellness Supplement
  • DTC via Shopify with subscription model
  • Targeted to productivity, health, ADHD, creative communities
  • Functional language: "Focus," "Calm," "Boost"
  • Premium, organic-forward positioning

→ Same product, two distinct distribution and brand pathways
**This site is complete confidential and Trademark Pending**
DELIVERY FORMAT
Dissolvable oral pouch, similar in format to Zyn
Designed for sublingual and buccal absorption
20–30 minute active window per pouch
Slim, portable tins with 12 pouches each
Sugar-free, stimulant-free, nicotine-free
✨ Also exploring:
  • Biodegradable or flavored pouch options
  • Pre-loaded refillable tins for DTC subscription users
**This site is complete confidential and Trademark Pending**
REGULATORY ADVANTAGE
Gyn is a functional supplement – not a tobacco product
🛡️
Classified under FDA Dietary Supplement guidelines
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No nicotine = avoids tobacco regulation, age-gating, advertising restrictions
🧾
Clear label claims allowed (focus, calm, energy)
📦
CBD line will follow compliant labeling & shipping protocols
  • Certificates of Analysis (COAs)
  • QR-code labeling for transparency
  • Compliant shipping to ~45 states

→ Legal to ship, sell online, and promote on social media — unlike Zyn
**This site is complete confidential and Trademark Pending**
GO-TO-MARKET PLAN
Phase 1: Launch Core 3 SKUs (Focus, Calm, Boost)
  • Teaser campaign with waitlist sign-ups
  • Influencer seeding to productivity + wellness audiences
  • Sampling at yoga studios, co-working spaces, golf events
  • Shopify site w/ quiz: "Find Your Gyn"
  • Subscription model + bundles (3-pack, 6-pack)
Phase 2: Retail + CBD Line Expansion
Direct retail pitches to:
  • Erewhon, Thrive Market, Foxtrot (wellness)
  • Urban Outfitters, Huckberry (culture)
  • Golf shops, sober bars, creative workspaces
Launch CBD line with state-compliant packaging
**This site is complete confidential and Trademark Pending**
BUSINESS MODEL
DTC Website (Shopify + ReCharge/Skio)
  • A la carte: $TBD / tin (12 pouches)
  • Subscription: "Subscribe & Save" – 15% off, flexible monthly bundles
Retail MSRP: $TBD
  • Wholesale margin of ~50%
Key Metrics
  • Average Order Value (AOV) target: $40–$50
  • Repeat Rate goal: 3+ orders per user per quarter
Future expansion:
  • "Functional stack" bundles
  • Seasonal or limited-run formulas (e.g., Ginger Pineapple Uplift)
**This site is complete confidential and Trademark Pending**